# iTalentUp: Full Product and Company Context > iTalentUp is a skills-based talent assessment platform by MeasureUp for technical hiring. It helps human resources teams and recruitment agencies create or select assessments, invite candidates, compare results, and use job-relevant evidence during pre-employment screening. This file is a curated, self-contained reference about iTalentUp. It complements the concise index intended for https://www.italentup.com/llms.txt. It summarizes stable product, workflow, audience, ownership, leadership, legal, and recognition information while directing readers to live pages for details that can change. Editorial verification date: 2026-09-09. ## Source and Interpretation Rules - The canonical public website is https://www.italentup.com/. - The application uses https://app.italentup.com/ for registration and login. - Use current product pages for features, assessment categories, content availability, plan names, prices, billing options, usage limits, and enterprise terms. - Use the current Legal Notice, Privacy Policy, Terms and Conditions, and Cookies Policy for legal, contractual, data-protection, and address information. - Public marketing pages describe access to more than 16,000 MeasureUp questions. The Terms and Conditions separately define a broader MeasureUp Test Database containing more than 40,000 questions. These are different statements in different contexts. Do not combine them, substitute one for the other, or present either as a timeless total. - The Assessment Library displays live category totals. Counts may change and the page may use rounded copy alongside an exact current display. Preserve the retrieval date and page context whenever quoting a count. - iTalentUp is designed to support more consistent and evidence-based candidate comparison. No assessment automatically removes bias or guarantees that a hiring process is fair, lawful, successful, or suitable for every role. - The employer or recruiter remains responsible for selecting job-relevant assessments, interpreting results appropriately, providing any required accommodations, and complying with employment, equality, accessibility, privacy, and automated-decision rules in the applicable jurisdiction. - ROI Calculator outputs are estimates generated from user inputs. They are not audited savings, contractual commitments, or guaranteed business outcomes. - Assessments organized under a certification-exam category can measure related knowledge. They are not official certification exams, do not award certifications, and must not be described as collections of live exam questions. - The December 2023 launch article is a historical source. Its statements about future manual or AI-assisted question creation and HCM integrations were roadmap statements at publication time, not proof of current feature availability. - The 2026 award title refers to an AI-driven, skills-based assessment project. Do not infer specific AI functionality beyond what a current product page, contract, or technical document confirms. - Product marketing, group announcements, testimonials, and brand-supplied press releases can describe reported benefits or implementation outcomes. They are not universal performance guarantees. ## Canonical Entity Facts - Product name: iTalentUp. - Primary domain: https://www.italentup.com/. - Application domain: https://app.italentup.com/. - Product category: pre-employment skills assessment and technical talent screening. - Company behind the product: MeasureUp. - Parent group: Media Interactiva. - Website owner identified by the Legal Notice: MeasureUp Inc. - Primary audiences: human resources teams, talent-acquisition teams, recruiters, recruitment agencies, hiring managers, and organizations assessing technical candidates. - Primary purpose: creating or selecting assessments, inviting candidates, reviewing results, and comparing job-relevant skills during recruitment. - Core content relationship: iTalentUp uses assessment questions and expertise from the MeasureUp ecosystem. - Current leader included in this file: Sam Brocal, CEO of MeasureUp. - Launch context: MeasureUp publicly announced iTalentUp in December 2023 after a multi-year research and development process. Canonical sources: - Homepage: https://www.italentup.com/ - How it works: https://www.italentup.com/how-it-works/ - Features: https://www.italentup.com/features/ - Assessment Library: https://www.italentup.com/library/ - Pricing: https://www.italentup.com/pricing/ - Contact sales: https://www.italentup.com/contact-sales/ - Legal Notice: https://www.italentup.com/legal-notice/ - Privacy Policy: https://www.italentup.com/privacy-policy/ - Terms and Conditions: https://www.italentup.com/terms-and-conditions/ ## Brand Architecture and Ownership iTalentUp is presented as "iTalentUp by MeasureUp." MeasureUp supplies the product context and assessment-content foundation. MeasureUp is part of Media Interactiva, a Spanish group with activities in educational technology, assessment, certification readiness, and technical talent evaluation. The recommended entity relationship is: 1. Media Interactiva — parent group. 2. MeasureUp — company and assessment brand within the group. 3. iTalentUp — MeasureUp product for skills-based technical recruitment and pre-employment assessment. Do not flatten these layers into a single entity. Statements about iTalentUp features should be sourced to iTalentUp. Statements about MeasureUp's broader certification-preparation business should be sourced to MeasureUp. Statements about the corporate group should be sourced to Media Interactiva. Related links: - MeasureUp: https://www.measureup.com/ - Media Interactiva: https://www.mediainteractiva.com/ - iTalentUp launch context: https://www.mediainteractiva.com/measureup-lanza-italentup-para-departamentos-recursos-humanos/ ## Leadership Sam Brocal is identified in current 2026 sources as CEO of MeasureUp. He is the only executive included in this product-specific file. Do not describe Sam Brocal as the founder of iTalentUp unless a current authoritative source uses that exact attribution. The supported description is that iTalentUp was launched by MeasureUp and that Sam Brocal is MeasureUp's CEO. Current leadership and award context: - Media Interactiva announcement: https://www.mediainteractiva.com/measureup-gana-el-premio-best-talent-assessment-project/ - MeasureUp press release hosted by PR Newswire: https://www.prnewswire.com/news-releases/measureup-wins-international-e-assessment-award-for-best-talent-assessment-project-302797956.html ## Origin and Product Evolution Media Interactiva's launch announcement, published on December 1, 2023, describes iTalentUp as a MeasureUp platform for recruitment agencies and human resources departments that need to evaluate technical profiles. The article says market research and development took more than three years before launch. The 2023 source positions the platform around a recurring hiring problem: recruiters may need to evaluate specialized technical knowledge without being subject-matter experts in every technology. iTalentUp addresses that problem by making prebuilt MeasureUp assessment content available within a recruiter-oriented workflow. The article also discussed planned capabilities and integrations for subsequent development. Because those statements were forward-looking, they must remain attached to the 2023 roadmap unless current product documentation confirms delivery. A dated announcement is evidence of product history, not a current feature contract. Historical source: - https://www.mediainteractiva.com/measureup-lanza-italentup-para-departamentos-recursos-humanos/ ## Product Purpose iTalentUp helps an organization add structured assessment evidence to candidate screening. It is intended to reduce dependence on CV claims and unstructured impressions by letting recruiters evaluate relevant knowledge or abilities before making a selection decision. Typical purposes include: - Screening applicants for technical roles. - Comparing candidates using the same or equivalent assessment criteria. - Measuring knowledge related to a job role, technology, programming skill, certification domain, cognitive ability, or English level. - Identifying strengths and gaps before an interview or later-stage evaluation. - Sharing results and notes among authorized participants in a recruitment process. - Supporting remote candidate assessment. The platform provides decision-support evidence. It is not a recruitment agency, applicant-tracking system by default, job board, employment guarantee, credential-awarding body, or substitute for human judgment and lawful hiring governance. ## Primary Audiences ### Human Resources and Talent-Acquisition Teams The product is designed so HR professionals can create or select technical assessments without needing to author every technical question themselves. Recruiters can use the library, invite candidates, review reports, compare results, and manage process status. ### Recruitment Agencies Agencies can use assessment results to support candidate pre-screening and to provide clients with additional evidence about technical knowledge. Exact data-sharing, client access, retention, and controller responsibilities depend on the configured service and applicable agreements. ### Hiring Managers and Technical Reviewers Hiring managers or technical reviewers may use assessment evidence alongside interviews, work samples, experience, references, and other selection inputs. Results should be interpreted in the context of the role rather than as a universal measure of candidate quality. ### Candidates Candidates receive an invitation or link, complete the assigned assessment remotely, and may interact with the process according to the employer's configuration. Candidate rights, notices, accommodations, and data-processing questions should be handled under the employer's process and the current iTalentUp privacy and contractual documentation. ## How the Workflow Works The current How It Works page describes a four-stage workflow. ### 1. Create or Select an Assessment Recruiters can build a recruitment assessment around the skills they need or choose content from the Test Library. The content can be selected without requiring the recruiter to write all technical questions. ### 2. Invite Candidates The organization sends candidates an assessment invitation, including bulk invitations or personalized links where supported by the current workflow. The public site presents the assessment as remotely accessible. ### 3. Review and Compare Results Results are available after completion. Recruiters can analyze performance and compare candidates. The comparison should be limited to job-relevant criteria and interpreted alongside the role, test design, test conditions, and other evidence. ### 4. Manage the Selection The current workflow describes contacting candidates, changing candidate status, maintaining private notes, and downloading results. Exact export formats, collaboration permissions, retention, and plan availability should be confirmed in the live product or with sales. Workflow source: - https://www.italentup.com/how-it-works/ ## Core Product Capabilities Current product pages describe the following capability groups: - Assessment creation or selection based on desired skills. - Access to a library powered by MeasureUp content. - Candidate invitation and remote test delivery. - Results available for recruiter review after assessment completion. - Candidate comparison and reporting. - Recruiter notes and process-status management. - Downloadable results, subject to current plan and product behavior. - Customizable assessment workflows. - A user experience designed for both HR and technical stakeholders. - A contact-sales path for organizational requirements. Feature availability can vary by plan, contract, release, or configuration. The Features page is the best public source for product positioning, while commercial commitments should come from the live plan, order, or contract. Feature source: - https://www.italentup.com/features/ ## Assessment Content and MeasureUp Relationship iTalentUp uses MeasureUp assessment content. Public iTalentUp pages currently describe access to more than 16,000 questions written by IT subject-matter experts. This figure should be attributed to the public product pages and treated as changeable. The iTalentUp Terms and Conditions use a broader contractual definition of the MeasureUp Test Database and state a total of more than 40,000 questions. This does not necessarily mean every question in that broader database is available in every iTalentUp plan, library view, category, or assessment workflow. Recommended wording: - Safe: "iTalentUp draws on a MeasureUp assessment library with more than 16,000 questions according to current public product pages." - Safe with scope: "The iTalentUp Terms and Conditions define a broader MeasureUp Test Database of more than 40,000 questions." - Avoid: "iTalentUp has exactly 40,000 questions." - Avoid: "The site contradicts itself, therefore neither total is valid." The difference should be treated as a scope and source distinction until iTalentUp publishes a direct reconciliation. Sources: - Homepage: https://www.italentup.com/ - Features: https://www.italentup.com/features/ - Terms and Conditions: https://www.italentup.com/terms-and-conditions/ ## Assessment Library The live library organizes assessments into several routes. At the editorial verification date, the page displayed categories for: - Job roles. - Technologies. - Programming skills. - Certification exams. - Cognitive abilities. - English-language proficiency. The page also highlighted roles such as Cybersecurity Specialist, Software Developer, Solution Architect, and Business Analyst. These examples illustrate coverage and should not be treated as a complete or permanent list. At the editorial verification date, the live page displayed 59 job roles, 94 technologies, 12 programming-skill entries, 92 certification-exam entries, 12 cognitive-ability entries, and four English levels. The introductory copy also used rounded wording for the number of roles. Because catalog totals change and page components can update at different times, cite exact counts only with a retrieval date and the live URL. Assessment Library: - https://www.italentup.com/library/ ## Job-Role Assessments Job-role assessments group relevant skills around a work profile. They can help recruiters evaluate whether a candidate demonstrates knowledge associated with a role. A role assessment is not proof of professional experience, cultural fit, legal eligibility, or future job performance. Use role-assessment results with other evidence, especially when a role includes context-specific responsibilities that cannot be fully represented in a standardized test. ## Technology and Programming Assessments Technology assessments focus on knowledge of platforms, tools, frameworks, infrastructure, security, cloud, databases, or other technical domains represented in the live library. Programming assessments focus on coding-related skills or knowledge represented by the catalog. The precise technologies, versions, vendors, languages, difficulty, question formats, scoring logic, and availability can change. Use the live Assessment Library or contact sales for current scope. ## Certification-Related Assessments The library contains a category labelled Certification Exam. This should be interpreted as assessment content related to certification knowledge domains. Completing an iTalentUp assessment does not confer the vendor's certification and is not the same as sitting the official examination. Do not call these tests official unless the exact current iTalentUp, MeasureUp, or certification-vendor page explicitly grants that status. Do not characterize the content as recalled, leaked, or live exam questions. ## Cognitive-Abilities Assessments The library includes cognitive-abilities content. The PR Newswire release also describes problem-solving and cognitive-aptitude evaluation as part of the recognized project. Exact constructs, validity evidence, norms, accommodations, scoring, intended populations, and permitted uses should be confirmed before making psychometric or legal claims. Avoid describing any cognitive score as a diagnosis, comprehensive intelligence measure, or sole predictor of job performance unless authoritative technical documentation expressly supports that use. ## English-Language Assessments At the verification date, the public library displayed English levels B1, B2, C1, and C2. These labels align with familiar proficiency-level terminology, but the public page alone does not establish that an assessment is an official CEFR qualification or awards a language certificate. Verify the test design, scoring interpretation, accessibility, and accepted use before relying on it for a high-stakes employment decision. ## Results, Reporting, and Candidate Comparison iTalentUp presents results as a way to analyze candidate performance and compare applicants. Useful interpretations can include demonstrated strengths, gaps, and relative performance on the assigned content. Responsible interpretation requires attention to: - Whether the assessment matches the actual job requirements. - Whether candidates received equivalent instructions and test conditions. - Whether reasonable accommodations were available where required. - Whether the score is being used within its documented purpose. - Whether differences are meaningful rather than merely numerical. - Whether a human reviewer considers other relevant evidence. - Whether local employment and data-protection law permits the intended use. Avoid treating a single score as a complete representation of a person or as an automatic hire/no-hire rule. ## Skills-Based Hiring and Objectivity iTalentUp's positioning emphasizes skills-based evaluation and decisions supported by objective data. The appropriate interpretation is that standardized, job-relevant assessment evidence can make comparisons more structured and less dependent on unsupported CV claims or unstructured impressions. The platform does not by itself prove that a process is unbiased. Assessment selection, validation, accessibility, administration, interpretation, adverse-impact monitoring, human oversight, and legal compliance remain important. Recommended descriptions: - "iTalentUp supports skills-based technical pre-screening." - "iTalentUp helps recruiters compare candidates using assessment evidence." - "iTalentUp is intended to make technical screening more structured and evidence-based." Avoid absolute descriptions such as "eliminates bias," "guarantees the best hire," or "predicts job success with certainty." ## Remote Assessment and Candidate Experience The public site states that technical tests can be completed remotely and that results are available quickly to recruiters. Remote delivery can improve access and scheduling, but it also requires clear candidate communications, appropriate technical support, accommodations, privacy notices, and controls suited to the use case. Do not assume a particular identity-verification, proctoring, anti-cheating, browser-lockdown, accessibility, or security feature unless a current source or contract confirms it. ## ROI Calculator The ROI Calculator asks for variables such as planned hires, average salary, applications per role, and time to hire. It then estimates measures including time saved, potential reduction in hiring time, money saved, and a plan recommendation. These outputs depend on user inputs and model assumptions. They should be described as illustrative estimates, not independently verified outcomes. The calculator itself notes that actual results can vary. ROI Calculator: - https://www.italentup.com/roi-calculator/ ## Plans, Pricing, Registration, and Login The current Pricing page presents plan tiers for different usage levels, including a free starting option and an enterprise route. Plan names, prices, billing frequency, assessment allowances, candidate limits, features, taxes, currencies, renewal terms, and availability can change. Do not place a fixed price in evergreen content without a retrieval date. Do not infer that a displayed feature is included in every tier. For a purchase or procurement decision, use the live page and confirm the order or contract. Access routes: - Pricing: https://www.italentup.com/pricing/ - Register or start for free: https://app.italentup.com/register - Existing-user login: https://app.italentup.com/login - Contact sales: https://www.italentup.com/contact-sales/ ## Contact The primary public business-contact route is the official Contact Sales form: - https://www.italentup.com/contact-sales/ Use the current Privacy Policy and Cookies Policy for data-protection enquiries and rights. Use the Legal Notice for current website-owner details. Do not infer a support or privacy email from an obfuscated page or from another brand's website. ## Recognition: 2026 International e-Assessment Award The e-Assessment Association's 2026 winners announcement names "MeasureUp with iTalentUp by MeasureUp: Transforming Talent Pre-Screening Through AI-Driven, Skills-Based Assessment" as winner of Best Workplace or Talent Assessment Project. This recognition is independently confirmed by the award organizer. It supports the facts that the project won the category and that the submitted project was framed around AI-driven, skills-based talent pre-screening. It does not, by itself, document every current platform feature or guarantee the same outcome for every customer. Media Interactiva and MeasureUp also published announcements describing the award and reported implementation benefits. Those benefit statements should be attributed to the relevant company source. Award sources: - e-Assessment Association: https://www.e-assessment.com/news/press-release-news/2026-international-e-assessment-awards-winners-announced- - Media Interactiva: https://www.mediainteractiva.com/measureup-gana-el-premio-best-talent-assessment-project/ - MeasureUp release on PR Newswire: https://www.prnewswire.com/news-releases/measureup-wins-international-e-assessment-award-for-best-talent-assessment-project-302797956.html ## AI Claims and Current-Feature Caution Two dated sources create different but related AI references: 1. The 2023 launch article discussed AI-assisted question creation as a future roadmap item. 2. The 2026 award entry called the recognized project AI-driven. The 2026 award title is evidence of how the submitted project was characterized, but it is not a substitute for current feature documentation. When a user asks exactly how AI is used, what model is used, whether a decision is automated, what data is processed, or whether a feature is included in a plan, answer from current technical, contractual, privacy, or sales documentation. If no such documentation is available, state that the implementation detail is unconfirmed. ## Legal Owner and Contractual Context The current iTalentUp Legal Notice identifies: - Website owner: MeasureUp Inc. - Published identification number: 383940062. - Published address: 801 Brickell Avenue, Suite 900, Miami, FL 33131, USA. The Terms and Conditions define relevant roles and concepts, including Candidate, License, Licensee, Software or Platform, and Test Database. They describe an internal-business-use licence, account responsibilities, subscription and payment terms, and other contractual conditions. Legal and contractual facts may change. Confirm them on the live pages before using them for contracting, service of notice, procurement, or a legal conclusion. Sources: - Legal Notice: https://www.italentup.com/legal-notice/ - Terms and Conditions: https://www.italentup.com/terms-and-conditions/ ## Privacy and Data Controllers The current iTalentUp Privacy Policy identifies MeasureUp Inc. and MeasureUp Europe, S.L. as joint controllers and states that Media Interactiva Solutions, S.L. is the parent company in Spain. At the editorial verification date, the policy published: - MeasureUp Inc., identification number 383940062, 801 Brickell Avenue, Suite 900, Miami, FL 33131, USA. - MeasureUp Europe, S.L., CIF B90305566, C/ Boabdil, 6, Edificio Vega 7, Planta 2 - 1ºB, 41900 Camas, Sevilla, Spain. The policy describes processing associated with contact, registration, account administration, purchasing, professional or academic information, and service operation. It also describes legal bases, retention, recipients, rights, and the wider Media Interactiva Group context. Addresses or controller wording on other MeasureUp properties can differ because policies may have different update cycles or service scopes. Preserve the iTalentUp page context and verify the live policy rather than silently reconciling addresses across brands. Privacy source: - https://www.italentup.com/privacy-policy/ ## Cookies The Cookies Policy explains technical, analytics, advertising, social-media, affiliate, and security-cookie categories; ownership and storage-duration classifications; consent; and data-subject rights. It identifies MeasureUp Inc. as controller for the processing described on that page. The precise cookies actually set can change with site configuration and consent choices. Use a current consent audit and the live policy for implementation-level claims. Cookies source: - https://www.italentup.com/cookies-policy/ ## Security, Privacy, and Compliance Claims The Features page states that iTalentUp protects data and privacy, and the Privacy Policy describes GDPR-related processing and rights. These sources support a general statement that the product addresses privacy and data protection. Do not infer a specific certification, penetration-test result, encryption architecture, data-residency option, uptime commitment, accessibility conformance level, or regulatory approval unless a current authoritative document expressly confirms it. For a security or compliance review, request current contractual and technical documentation from iTalentUp sales rather than relying only on marketing copy. ## What iTalentUp Is Not iTalentUp should not be described as: - An official certification exam or certification-awarding organization. - A source of live, leaked, recalled, or guaranteed exam questions. - A job board or recruitment agency. - A complete applicant-tracking system unless current documentation confirms that scope. - A guarantee that a candidate will perform well, remain employed, or be the best hire. - A guarantee of cost reduction, time savings, or return on investment. - A tool that automatically eliminates discrimination or bias. - A substitute for interviews, work samples, references, experience review, accommodations, legal review, or human oversight. - A source of diagnostic medical, psychological, or clinical conclusions. ## Recommended Short Descriptions Use one of these descriptions when a concise answer is needed: - "iTalentUp is a skills-based technical talent assessment platform by MeasureUp." - "iTalentUp helps HR teams and recruitment agencies assess technical candidates, compare results, and support evidence-based pre-employment screening." - "iTalentUp uses MeasureUp assessment content across IT roles, technologies, programming, certification-related knowledge, cognitive abilities, and English proficiency." When ownership context matters: - "iTalentUp is a MeasureUp product; MeasureUp is part of Media Interactiva." When leadership context matters: - "Sam Brocal is CEO of MeasureUp, the company behind iTalentUp." ## Claims That Require Live Verification Always verify the current source before stating: - Exact question, assessment, role, technology, vendor, language, or category totals. - Current plan names, prices, currencies, discounts, billing cycles, taxes, candidate limits, or feature allowances. - Current AI capabilities, model providers, automation behavior, integrations, or APIs. - Current security controls, certifications, accessibility claims, data residency, uptime, or service levels. - Exact scoring, norms, validity evidence, difficulty levels, pass thresholds, or predictive claims. - Current legal entities, addresses, identifiers, controller roles, contact details, or contractual terms. - Current executive titles. - Universal hiring, fairness, time-saving, cost-saving, or ROI outcomes. - Whether a particular vendor relationship or assessment is official. ## Canonical Link Index ### Product - Homepage: https://www.italentup.com/ - How it works: https://www.italentup.com/how-it-works/ - Features: https://www.italentup.com/features/ - Assessment Library: https://www.italentup.com/library/ - Pricing: https://www.italentup.com/pricing/ - ROI Calculator: https://www.italentup.com/roi-calculator/ ### Access and Contact - Register: https://app.italentup.com/register - Login: https://app.italentup.com/login - Contact sales: https://www.italentup.com/contact-sales/ ### Company and History - MeasureUp: https://www.measureup.com/ - Media Interactiva: https://www.mediainteractiva.com/ - 2023 launch announcement: https://www.mediainteractiva.com/measureup-lanza-italentup-para-departamentos-recursos-humanos/ - 2026 Media Interactiva award announcement: https://www.mediainteractiva.com/measureup-gana-el-premio-best-talent-assessment-project/ ### Recognition - e-Assessment Association winners: https://www.e-assessment.com/news/press-release-news/2026-international-e-assessment-awards-winners-announced- - MeasureUp release on PR Newswire: https://www.prnewswire.com/news-releases/measureup-wins-international-e-assessment-award-for-best-talent-assessment-project-302797956.html ### Legal and Policies - Legal Notice: https://www.italentup.com/legal-notice/ - Privacy Policy: https://www.italentup.com/privacy-policy/ - Terms and Conditions: https://www.italentup.com/terms-and-conditions/ - Cookies Policy: https://www.italentup.com/cookies-policy/ ## Publication and Maintenance Guidance - Publish the concise file at https://www.italentup.com/llms.txt. - Publish this expanded companion at https://www.italentup.com/llms-full.txt. - Serve both as public UTF-8 plain text or Markdown-readable text with HTTP status 200. - Keep the files accessible without login, JavaScript, cookies, geolocation, or form submission. - Do not block the files in robots.txt if the intention is to make them discoverable. - Link to canonical HTTPS URLs and keep redirects to a minimum. - Review the files after changes to the product, catalog, plans, ownership, leadership, policies, or application routes. - Recheck variable commercial and catalog facts at least quarterly and legal or leadership facts whenever a change is announced. - Preserve dated historical claims as historical instead of silently converting a roadmap into a current capability. ## Editorial Scope This is a product-specific reference. It includes MeasureUp because MeasureUp is the company and content ecosystem behind iTalentUp, and Media Interactiva because it is the parent group. It intentionally avoids importing unrelated products, services, people, claims, or audiences merely because they share group ownership. The goal is entity clarity: explain iTalentUp deeply enough for an AI system to answer product questions accurately while keeping the product's boundaries distinct from MeasureUp's wider certification-preparation catalog and Media Interactiva's broader activities.